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From Kiosk to Kitchen: The Sweet Success Story of Royal Cheesecake & Varieties

By Tammy Reese | Friday, March 22, 2024 | 12:08 PM ET

In the heart of Raleigh, North Carolina, a delectable dessert empire has risen, thanks to the culinary expertise and passion of a dynamic duo: Kenneth and Tamara Williams. Meet the masterminds behind Royal Cheesecake & Varieties, where every bite tells a story of family traditions, dedication, and irresistible flavor. 

A Sweet Beginning

Kenneth and Tamara’s journey into the world of desserts began with humble roots and a love for baking passed down through generations. Kenneth, a culinary certified baker, learned the art of pie-making from his mother in their Detroit backyard, while Tamara drew inspiration from her grandmother’s baking techniques in Mississippi. With their combined expertise and a shared passion for creating mouthwatering treats, they embarked on their entrepreneurial adventure in 2013. 

From Kiosk to Community Favorites

Starting with a kiosk at Northgate Mall in Durham, Kenneth and Tamara quickly gained recognition for their sumptuous desserts. Their delectable cheesecakes and cakes became instant favorites among mall visitors, especially during the holiday season. Eager to share their creations with a wider audience, the couple expanded their presence by participating in farmers markets, festivals, and cultural events throughout North Carolina. 

Driving Success, One Dessert at a Time

In 2021, Kenneth and Tamara’s dedication to their craft paid off when they secured a grant to purchase a dessert truck. This mobile bakery allowed them to bring their treats to new neighborhoods and communities across the state, further solidifying their reputation as dessert connoisseurs. Buoyed by their success, they utilized another grant and secured an SBA loan to establish their own brick-and-mortar bakery, a second food truck, and a commercial kitchen in Raleigh. 

A Sweet Selection for Every Palate

At Royal Cheesecake & Varieties, the menu is as diverse as it is delicious. From classic cheesecakes to innovative flavor combinations like Key Lime Pie and Red Velvet, every dessert is crafted with love and a commitment to quality. Whether customers visit their inviting bakery, catch a glimpse of their dessert truck, or order online for nationwide shipping, they can expect nothing less than perfection from Kenneth and Tamara’s creations. 

A Sweet Ending? Not Likely

As Kenneth and Tamara continue to delight taste buds and warm hearts with their irresistible desserts, the future of Royal Cheesecake & Varieties shines bright. With their unwavering dedication, entrepreneurial spirit, and a sprinkle of sugar, this power couple is set to conquer new culinary heights, one delectable dessert at a time. Follow Royal Cheesecake & Varieties on Instagram for a taste of their sweet creations: @rcvcakes


Owner of Visionary Minds Public Relations and Media, Tammy Reese is an award-winning writer and journalist best known for landing major interviews with Angela Bassett, Sharon Stone, Sigourney Weaver, Laurence Fishburne, Geena Davis, Billy Porter, Morris Chestnut, Nelly, Mona Scott Young, Giancarlo Esposito, Luke Evans, Sheryl Lee Ralph, Jennifer Connelly, Joseph Sikora, Meagan Good, Leon, Jeffrey Dean Morgan, Phylicia Rashad, Omar Epps, Courtney Kemp, Vivica A Fox, Ryan Coogler, and so many more.

She is a proud member of ForbesBLK as well as New York Women in Film and Television.

Other articles by Tammy Reese in Vision & Purpose LifeStyle Magazine.



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