Every business needs a unique and protected brand to stand out, prevent consumer confusion, ward off theft, and avoid a rebrand for violating someone else’s trademark rights. A registered trademark is a powerful tool that gives you exclusive rights to use a name, logo, or slogan nationwide, and the ability to take legal action against anyone who infringes upon it. Done right, you’re protected. Done wrong, you could end up in court. In this book, you will learn what a trademark is and how it protects your business; how to conduct a trademark search; how to prepare and file an application with the U.S. Patent and Trademark Office; common pitfalls in the U.S. trademark registration process; and when to engage an attorney. You’ll also find interactive charts, templates, and more to guide you through the process. If you want to legally protect your brand and business, this book is for you!
Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker. As the founder and managing attorney of Radiance IP Law, she helps small and emerging businesses protect, monetize, and grow profitable brands with trademarks. She has successfully represented startups and multinational corporations across diverse industries. Previously, she worked at one of the world’s largest law firms representing Fortune 200 brands.
During her extensive career, Radiance has been widely recognized as a thought leader in the intellectual property law field. Her accolades include Maryland Rising Stars for Intellectual Property by Super Lawyers, Washington, D.C. Rising Stars for Intellectual Property by Super Lawyers, and Nation’s Best Advocates: 40 Lawyers Under 40, to name a few. She has also been featured as a legal expert in a variety of publications, including Forbes and The New York Times.
Radiance resides in Frederick, Maryland.
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