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AUTHOR SPOTLIGHT | Gordon J. Bernhardt | Buen Camino



Gordon J. Bernhardt is the author of Buen Camino: What a Hike through Spain Taught Me about Investing and Life. In the summer of 2018, Gordon set a goal of walking the Camino de Santiago, an ancient pilgrim route in Spain, as a way of reconnecting with what mattered most in his life. Seeking clarity for his business, his relationships, and his priorities in life, he set out on a misty, gray morning from a small town in the French Pyrenees. With people of all ages, nationalities, and beliefs, he traveled the trail leading to the Cathedral de Santiago de Compostela, near the Atlantic coast of northern Spain.


The lessons Gordon learned as a peregrino—a pilgrim—on the Camino ranged from insights on financial advising and investing to the importance of noticing the tiniest details of each day: like the ant trails winding across the path at his feet, or the "smiling sunflower" that lightened his steps in the middle of a hot summer day, or the simple greeting of "buen camino" hand-painted on a rock beside the trail.


In Buen Camino: What a Hike through Spain Taught Me about Investing and Life, you'll walk the trail with Gordon and his "fellowship" of traveling companions as together they seek a common destination. Along the way, you'll learn the importance of taking with you only what you really need. You'll experience the unexpected pleasures of hearing musicians strolling along a narrow street in a Spanish village, and you'll feel the exhausted gratification of finally standing atop an oceanside hilltop, gazing out at "the end of the world."


If you have ever longed for greater clarity—in a career, in a relationship, or in understanding life's true priorities—take some time to walk the trail with a dependable, friendly fellow traveler. Buen Camino: What a Hike through Spain Taught Me about Investing and Life will remind you that though we're all walking a different path, we're all headed for a common destination.


Gordon is also the author of Profiles in Success: Inspiration from Executive Leaders book series to expand the influence of outstanding leaders while inspiring the next generation of leaders.



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